Key highlights

  • Business category: Men's lifestyle brand in India
  • Reach: Connects with more than 50 million men every month
  • Type: e-commerce, Content
  • Tech stack used: AWS

Automated response to customers through whatsApp

A men's lifestyle brand connects with more than 50 million customers every month. They receive multiple queries related to the orders placed by customers. The brand wants to automate the response to simple queries, thereby improving the response time to customers. A chatbot has been developed, which integrates with their existing system. The bot is available 24*7, therefore customers can contact any time. And it replies to queries, without making them wait for response. This has considerably reduced the call volumes to their customer service, thereby leading to cost savings also, in addition to improved customer service.